![]() ![]() To bring the interior to life, the team embraced a "palette of soft warm neutrals and floral patterns, with punches of more vibrant teals, corals and blues to keep it fresh," says Aimee, as well as a "stylish but effortless mix of newer furniture, antique store finds, and family heirlooms." Set designer Nik Morgan also notes there's a lot to be learned from those layers: "In Maddie’s case, the most important story to tell was that of her family, specifically their past and what their lives had been up until where we find them now. ![]() The location used for the exterior shots of Maddie's home is an 1890s farmhouse-"one of the oldest in Covington," notes Aimee. Get the toasting over with so we can talk paint colors, okay? Netflix // Netflix Here's the nitty gritty on all that pretty. "Clues to Dana Sue’s wild child past can be found featured on her mantel and wall mounted display shelf above," says Aimee. "We discussed each character at length with our lovely show creator Sheryl Anderson, right down to their hobbies, favorite foods, books and artwork." If you look closely, Aimee notes you can spot hints about each character in the design details. " Sweet Magnolias is very much a character-driven story and we approached with the intent of developing the characters' spaces in ways that would further their personal stories in the eyes of the viewer," says Aimee. ![]() (Good news: Much of it's from budget-friendly sources including HomeGoods, Rooms to Go, Etsy, and Spoonflower!) You may already know that most of the series is filmed in and around Covington, Georgia, but did you know many of the interiors (including Sullivan's, The Corner Spa, and Maddie's and Dana Sue's houses) are sets built from scratch on a stage? Production Designer Aimee Holmberg and Set Designer Nik Morgan, both of whom actually have a background in-who would have guessed?-the horror genre, spoke to Country Living about why the Southern setting inspires she show's aesthetic, how they scheme up spaces around each character, and where they sourced all that cute decor. Because we've already tracked down where you can buy the outfits from the show, we're now directing our Nancy Drew-style sleuthing to the show's warm and welcoming set design. If you've watched an episode of Sweet Magnolias on Netflix and found yourself getting dreamy-eyed over Maddie's kitchen tile instead of Coach Cal's smile, well then you've come to the right design-obsessed place. ![]()
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